Welcome To The JAG Show Podcast!


Feb. 15, 2022

Should My podcast Have A QR Code?

Do I need a QR Code for my podcast? Yes, it's a great idea to promote your show. For example, did you see the "bouncing QR code" commercial during the Super Bowl? It was for Coinbase, the Cryptocurrency exchange. The …

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Feb. 8, 2022

Can I Use Commercial Music in My Podcast? (2022)

Can you use commercial music in your podcast? Or movie clips? Or other snippets that are commercially licensed? No. You can't, and you shouldn't. This is a question I'm frequently asked by clients and potential clients. ...

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Jan. 31, 2022

Spotify's Biggest Problem Isn't Joe Rogan

Spotify has been all over the news in the last week because of Joe Rogan, but Rogan is a symptom of a much bigger problem. If you haven't heard, the Joe Rogan Experience, one of the biggest podcasts in the …

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Jan. 14, 2022

How to Start a Podcast in 2022

On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce. It was supposed to be an in-person workshop, but you know, Omicron. ...

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Jan. 3, 2022

Start Your Podcast for Under $100

As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions. You may have a 2022 New Year's Resolution to start - or even restart- a podcast. Today I'll tell you how to start your …

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Dec. 1, 2021

How to Use a Blue Yeti - If You're Stuck with One

For years, I've railed against the Blue Yeti microphone. As a radio mentor once taught me, "the worst thing for a bad product is good marketing." When I consult a podcast from the jump, I always recommend solo podcasters get...

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Nov. 23, 2021

Do Podcast Ratings and Reviews Matter

Link to this episode: https://jagindetroit.com/ratingsandreviews It seems almost every podcast you listen to - the host asks you at the beginning - or end - or both - to rate and review the show. But do ratings and reviews a...

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Nov. 18, 2021

The Rise of Spoken Word Audio, By The Numbers

Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption. The numbers were eye popping. Bear with me as I'm going to hit you with a lot of numbers today, but...

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Nov. 12, 2021

It Shouldn't Hurt to Be a Child

Audio is an incredible powerful medium to tell a story. Typically I use this show to give you industry trends and podcast tips. But I want to share with you a project that I was honored to be part of, …

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Nov. 3, 2021

Apple vs Spotify Redux

Who's bigger? Spotify or Apple? Well, both.... Welcome in to episode 100 of this season of the Jag Show Podcast. Spotify says it's now bigger than Apple in terms of users. That's from their Q3 numbers. As always, Tom Webst...

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Oct. 28, 2021

Will Amazon Change The Audio Landscape?

Amazon has changed the way we read, and the way we shop. Could they change the way we consume audio? Respected podcast journalist Ashley Carman reported in the Verge this week about an Amazon plan called "Project Mic." The ...

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Oct. 21, 2021

There Are No Podcasting Cheat Codes

If you have a podcast, you probably get spammed daily with promises of more downloads and boosting you to the top of the charts. Don't fall for it. There was a podcasting company called Ozy Media. They claimed “to vault …

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Oct. 14, 2021

Why I Stopped Doing Video for My Podcast

So I've decided I'm no longer going to shoot and edit video for my podcast. So for a few months, I recorded video down here in the JAG in Detroit studio. There are some podcasts who love doing video. My …

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Oct. 6, 2021

The Many Fails of Facebook

It's been a really bad week for Facebook - including on the podcasting side. Apologies for not getting a podcast episode out last week. With Facebook rolling out podcasts for business and fan pages, I was ready to do a …

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Sept. 22, 2021

Why You Can't Trust Joe Rogan

Joe Rogan is here to entertain you, not to be a trusted source of information. There's a difference. Last night, a friend of mine posted a meme that said "Those who fail to learn from history are doomed to repeat …

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Sept. 14, 2021

What Should I Charge for Ads on My Podcast

What Should I Charge for Ads on My Podcast? How much should you charge advertiser in your podcast? Libsyn and AdvertiseCast have crunched the numbers, and average CPM for a one minute ad is $23.57. That means podcasters are ...

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Sept. 8, 2021

How Ted Lasso Can Help Your Podcast

Book a podcast discovery call with Jag here: https://jagindetroit.com/calendar After countless recommendations, I subscribed to Apple TV and started watching Ted Lasso. I'm just into Season 2 of Ted Lasso, and I figured out w...

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Sept. 1, 2021

Are Show Notes Important?

Website Link: https://jagindetroit.com/shownotes Are Show Notes Important? YES! Your show notes are important to the success of your podcast. Why Show Notes Are Important: Google Search is still one of the top ways people f...

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Aug. 25, 2021

Is Apple Finally Getting Its Act Together?

Turns out, Apple Podcasts may finally be getting it's act together. I have not been shy in recent weeks about sharing my dismay at Apple Podcasts' new updates. Starting in May, shows weren't updating, new shows were taking f...

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Aug. 18, 2021

Your Podcast Needs To Be Everywhere

Your podcast needs to be everywhere - or at least in as many places as it can be. In 2007, I was working for a radio station in Vermont, where (fun fact) billboards are illegal. I was trying to convince …

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Aug. 12, 2021

What I Learned At Podcast Movement

As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today. (NEW OPEN) Welcome in, I'm Jon Gay. You'll notice I shortened the intro. I talked to some listeners at …

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Aug. 5, 2021

Podcast Movement 2021 Day 1 Recap

Hello from my hotel room at Nashville's Opryland Resort, where the first full day of Podcast Movement wrapped up. Some highlights from sessions I attended today. The first keynote was from Kate Erickson of Entrepreneur on Fi...

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July 29, 2021

Is Your Content Worth Paying For?

Have you seen Ted Lasso? Well, I haven't, but everyone I know keeps telling me I need to. But I'm not a soccer fan. You'll still love it. I don't have Apple TV. Get it! So I finally decided yesterday …

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July 22, 2021

More Steps Forward - and Back - For Radio

I've long said the only way for music radio to survive is by bringing personality back and differentiating itself from Spotify, Pandora, and other streaming services. We've actually seen some movement on this front, with som...

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