Season 3

You may have noticed that it's been awhile since I've come out with a new episode of this podcast. And for that, I apologize. I've often talked about "PodFade" in this show - it's when after a certain number of …

In our May 2022 livestream, the 5 "Podcast Superfriends" assembled to talk about how Matt Cundill pushed through the usual podcast obstacles to get to the 300th episode of The Sound Off Podcast. We cover lessons learned, and ...

For over a year now, three co-hosts and I have been working on a podcast for the Royal Oak Michigan Chamber of Commerce. We interview various members of the Chamber about themselves and their businesses. Once a quarter, we ...

To watch this podcast as a video, you can do so here: https://youtu.be/hp4JmAZhTPE Elon Musk is buying Twitter for $44 billion. And while much has been discussed about the political and free speech ramifications of this move...

I joined Brenda Meller of Meller Marketing on Tuesday for a presentation on how to repurpose LinkedIn Live videos as podcasts. While Brenda works mostly with LinkedIn, the tips here are applicable to video webinars of all ki...

iHeart has launched a podcasting network for NFT's. More on that later. Here are this week's podcasting headlines: Wanna know which advertisers are investing in the top 5,000 podcasts? Podchaser has a new tool to track that...

Some hand wringing over Infinite Dial 2022 - a slight dropoff in podcasting. Monthly listeners went from 41% of the population to 38%. My take: it's nothing to worry about. The pandemic turbo-charged podcasting growth, a...

I've decided to try being a music radio DJ again - except in the podcast world. I read about Amazon's new "Amp" project that lets you create audio shows with music from Amazon's library. But when I tried it, I …

One of the biggest frustrations for podcasters has always been NOT knowing how many people follow, or subscribe to, their show. Finally, that's about to change... James Cridland broke this in PodNews this morning. Next month,...

Being good at your craft is better than being a big name celebrity. This was confirmed to us by no less than Beata Murphy, Program Director of KIIS Los Angeles. She keynoted our WJPZ Syracuse Alumni Banquet earlier this mon...

Jag: Can I find your podcast? First off happy Mardi Gras to everybody in Louisiana, I may be a native of Massachusetts and an adopted Michigander. But I really do miss y'all around this time of year. Laissez le bon …

Do I need a QR Code for my podcast? Yes, it's a great idea to promote your show. For example, did you see the "bouncing QR code" commercial during the Super Bowl? It was for Coinbase, the Cryptocurrency exchange. The …

Can you use commercial music in your podcast? Or movie clips? Or other snippets that are commercially licensed? No. You can't, and you shouldn't. This is a question I'm frequently asked by clients and potential clients. ...

Spotify has been all over the news in the last week because of Joe Rogan, but Rogan is a symptom of a much bigger problem. If you haven't heard, the Joe Rogan Experience, one of the biggest podcasts in the …

On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce. It was supposed to be an in-person workshop, but you know, Omicron. ...

As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions. You may have a 2022 New Year's Resolution to start - or even restart- a podcast. Today I'll tell you how to start your …

For years, I've railed against the Blue Yeti microphone. As a radio mentor once taught me, "the worst thing for a bad product is good marketing." When I consult a podcast from the jump, I always recommend solo podcasters get...

Link to this episode: https://jagindetroit.com/ratingsandreviews It seems almost every podcast you listen to - the host asks you at the beginning - or end - or both - to rate and review the show. But do ratings and reviews a...

Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption. The numbers were eye popping. Bear with me as I'm going to hit you with a lot of numbers today, but...

Audio is an incredible powerful medium to tell a story. Typically I use this show to give you industry trends and podcast tips. But I want to share with you a project that I was honored to be part of, …

Who's bigger? Spotify or Apple? Well, both.... Welcome in to episode 100 of this season of the Jag Show Podcast. Spotify says it's now bigger than Apple in terms of users. That's from their Q3 numbers. As always, Tom Webst...

Amazon has changed the way we read, and the way we shop. Could they change the way we consume audio? Respected podcast journalist Ashley Carman reported in the Verge this week about an Amazon plan called "Project Mic." The ...

If you have a podcast, you probably get spammed daily with promises of more downloads and boosting you to the top of the charts. Don't fall for it. There was a podcasting company called Ozy Media. They claimed “to vault …

So I've decided I'm no longer going to shoot and edit video for my podcast. So for a few months, I recorded video down here in the JAG in Detroit studio. There are some podcasts who love doing video. My …

It's been a really bad week for Facebook - including on the podcasting side. Apologies for not getting a podcast episode out last week. With Facebook rolling out podcasts for business and fan pages, I was ready to do a …

Joe Rogan is here to entertain you, not to be a trusted source of information. There's a difference. Last night, a friend of mine posted a meme that said "Those who fail to learn from history are doomed to repeat …

What Should I Charge for Ads on My Podcast? How much should you charge advertiser in your podcast? Libsyn and AdvertiseCast have crunched the numbers, and average CPM for a one minute ad is $23.57. That means podcasters are ...

Book a podcast discovery call with Jag here: https://jagindetroit.com/calendar After countless recommendations, I subscribed to Apple TV and started watching Ted Lasso. I'm just into Season 2 of Ted Lasso, and I figured out w...

Website Link: https://jagindetroit.com/shownotes Are Show Notes Important? YES! Your show notes are important to the success of your podcast. Why Show Notes Are Important: Google Search is still one of the top ways people f...

Turns out, Apple Podcasts may finally be getting it's act together. I have not been shy in recent weeks about sharing my dismay at Apple Podcasts' new updates. Starting in May, shows weren't updating, new shows were taking f...

Your podcast needs to be everywhere - or at least in as many places as it can be. In 2007, I was working for a radio station in Vermont, where (fun fact) billboards are illegal. I was trying to convince …

As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today. (NEW OPEN) Welcome in, I'm Jon Gay. You'll notice I shortened the intro. I talked to some listeners at …

Hello from my hotel room at Nashville's Opryland Resort, where the first full day of Podcast Movement wrapped up. Some highlights from sessions I attended today. The first keynote was from Kate Erickson of Entrepreneur on Fi...

Have you seen Ted Lasso? Well, I haven't, but everyone I know keeps telling me I need to. But I'm not a soccer fan. You'll still love it. I don't have Apple TV. Get it! So I finally decided yesterday …

I've long said the only way for music radio to survive is by bringing personality back and differentiating itself from Spotify, Pandora, and other streaming services. We've actually seen some movement on this front, with som...

Audacy vs Audacity.. Audacity is a free audio editing software with 100 million users worldwide, according to the BBC. Recently, they were purchased by a company called Muse, headquartered in Cyprus. A future software updat...

The last 18 months has taught all of us how to use Zoom. It's great if you need to do a face to face meeting with someone who may not be great with technology, as most people have learned it …

Editor's note: No video this week due to me breaking my foot and my studio not being super accessible. More on that later. The big news in podcasting this week was the launch of Facebook's new podcasting feature. Problem is...

Welcome in, I'm Jon Gay. We start with a great point from Amplifi Media's Steve Goldstein. Watch any episode of Wheel of Fortune, and the game starts within the first FORTY FIVE SECONDS of the show. Take that approach with …

Editor's note: This podcast was recorded just before Apple emailed all podcast creators about the launch of subscriptions. 99% of podcasts should not charge a subscription, so in most cases this won't affect you. Just be sur...

Are celebrities ruining podcasting? The great Tom Webster says no. In fact, celebrities (and their social media followings) will help get eyes and ears on the industry. But the proverbial cream will rise to the top, and onl...

For this week's advice, I'm shipping up to my home town of Boston, Massachusetts. Matt Siegel, aka Matty In the Morning, has been the morning show host at Kiss 108 since January 1981. He's literally been doing the show since...

My advice to you this week is that if you want your podcast to grow, it's NOT ABOUT YOU. Many people start a podcast because they feel it's the "in" thing to do, or "my friends say I'm funny," or …

Welcome in, I'm Jon Gay. There are typically two types of people that start a podcast Some throw caution to the wind and just go for it. Others meticulously plan every detail before they start. Now, there's probably a hap...

Welcome in, I'm Jon Gay. I try not to cover the same topic in consecutive weeks, but I had to start with an update on the biggest story in podcasting right now - the disastrous rollout of the changes to …

Back from vacation last week, but as I tell all my clients, that's the kind of stuff to save for the END of your podcast, so more on that later. Naturally, the biggest podcast news of the year came while …

Sometimes, it's a slog to produce a podcast. Coming up with new content is hard. And most studies say consistency is key - listeners should know when to expect new content. But today I'm going to give you a different …

Thank you to all of you who commented on last week's special episode, The Death of Music Radio . I was worried about coming across as bitter toward radio, but most folks in those circles found my commentary maybe a …

Welcome in, I'm Jon Gay. As you hear in my intro, I'm a radio guy turned podcaster. When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being …

The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year. Only a third have put out content in the last 90 days. Wanna stand out? Good audio, good content, …