Welcome To The JAG Show Podcast!

Season 3

June 28, 2022

Podfade Happened To Me Too

You may have noticed that it's been awhile since I've come out with a new episode of this podcast. And for that, I apologize. I've often talked about "PodFade" in this show - it's when after a certain number of …

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May 24, 2022

How Matt Got to Episode 300 (Podcast Superfriends)

In our May 2022 livestream, the 5 "Podcast Superfriends" assembled to talk about how Matt Cundill pushed through the usual podcast obstacles to get to the 300th episode of The Sound Off Podcast. We cover lessons learned, and ...

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May 4, 2022

JAG on The ROCC Pod - Royal Oak Chamber

For over a year now, three co-hosts and I have been working on a podcast for the Royal Oak Michigan Chamber of Commerce. We interview various members of the Chamber about themselves and their businesses. Once a quarter, we ...

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April 28, 2022

What Can Elon Musk and Twitter Do For Podcasting?

To watch this podcast as a video, you can do so here: https://youtu.be/hp4JmAZhTPE Elon Musk is buying Twitter for $44 billion. And while much has been discussed about the political and free speech ramifications of this move...

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April 22, 2022

Repurposing Webinars as Podcasts

I joined Brenda Meller of Meller Marketing on Tuesday for a presentation on how to repurpose LinkedIn Live videos as podcasts. While Brenda works mostly with LinkedIn, the tips here are applicable to video webinars of all ki...

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April 15, 2022

iHeart, Podcasting, and NFT's

iHeart has launched a podcasting network for NFT's. More on that later. Here are this week's podcasting headlines: Wanna know which advertisers are investing in the top 5,000 podcasts? Podchaser has a new tool to track that...

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April 8, 2022

New Podcasting Stats and Tools

Some hand wringing over Infinite Dial 2022 - a slight dropoff in podcasting. Monthly listeners went from 41% of the population to 38%. My take: it's nothing to worry about. The pandemic turbo-charged podcasting growth, a...

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March 30, 2022

I'm a Radio DJ Again...Sort Of

I've decided to try being a music radio DJ again - except in the podcast world. I read about Amazon's new "Amp" project that lets you create audio shows with music from Amazon's library. But when I tried it, I …

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March 22, 2022

Find Out How Many Followers Your Show Has

One of the biggest frustrations for podcasters has always been NOT knowing how many people follow, or subscribe to, their show. Finally, that's about to change... James Cridland broke this in PodNews this morning. Next month,...

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March 17, 2022

Being Good Beats Being a Celebrity

Being good at your craft is better than being a big name celebrity. This was confirmed to us by no less than Beata Murphy, Program Director of KIIS Los Angeles. She keynoted our WJPZ Syracuse Alumni Banquet earlier this mon...

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March 1, 2022

Can I Find Your Podcast?

Jag: Can I find your podcast? First off happy Mardi Gras to everybody in Louisiana, I may be a native of Massachusetts and an adopted Michigander. But I really do miss y'all around this time of year. Laissez le bon …

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Feb. 15, 2022

Should My podcast Have A QR Code?

Do I need a QR Code for my podcast? Yes, it's a great idea to promote your show. For example, did you see the "bouncing QR code" commercial during the Super Bowl? It was for Coinbase, the Cryptocurrency exchange. The …

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Feb. 8, 2022

Can I Use Commercial Music in My Podcast? (2022)

Can you use commercial music in your podcast? Or movie clips? Or other snippets that are commercially licensed? No. You can't, and you shouldn't. This is a question I'm frequently asked by clients and potential clients. ...

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Jan. 31, 2022

Spotify's Biggest Problem Isn't Joe Rogan

Spotify has been all over the news in the last week because of Joe Rogan, but Rogan is a symptom of a much bigger problem. If you haven't heard, the Joe Rogan Experience, one of the biggest podcasts in the …

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Jan. 14, 2022

How to Start a Podcast in 2022

On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce. It was supposed to be an in-person workshop, but you know, Omicron. ...

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Jan. 3, 2022

Start Your Podcast for Under $100

As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions. You may have a 2022 New Year's Resolution to start - or even restart- a podcast. Today I'll tell you how to start your …

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Dec. 1, 2021

How to Use a Blue Yeti - If You're Stuck with One

For years, I've railed against the Blue Yeti microphone. As a radio mentor once taught me, "the worst thing for a bad product is good marketing." When I consult a podcast from the jump, I always recommend solo podcasters get...

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Nov. 23, 2021

Do Podcast Ratings and Reviews Matter

Link to this episode: https://jagindetroit.com/ratingsandreviews It seems almost every podcast you listen to - the host asks you at the beginning - or end - or both - to rate and review the show. But do ratings and reviews a...

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Nov. 18, 2021

The Rise of Spoken Word Audio, By The Numbers

Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption. The numbers were eye popping. Bear with me as I'm going to hit you with a lot of numbers today, but...

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Nov. 12, 2021

It Shouldn't Hurt to Be a Child

Audio is an incredible powerful medium to tell a story. Typically I use this show to give you industry trends and podcast tips. But I want to share with you a project that I was honored to be part of, …

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Nov. 3, 2021

Apple vs Spotify Redux

Who's bigger? Spotify or Apple? Well, both.... Welcome in to episode 100 of this season of the Jag Show Podcast. Spotify says it's now bigger than Apple in terms of users. That's from their Q3 numbers. As always, Tom Webst...

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Oct. 28, 2021

Will Amazon Change The Audio Landscape?

Amazon has changed the way we read, and the way we shop. Could they change the way we consume audio? Respected podcast journalist Ashley Carman reported in the Verge this week about an Amazon plan called "Project Mic." The ...

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Oct. 21, 2021

There Are No Podcasting Cheat Codes

If you have a podcast, you probably get spammed daily with promises of more downloads and boosting you to the top of the charts. Don't fall for it. There was a podcasting company called Ozy Media. They claimed “to vault …

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Oct. 14, 2021

Why I Stopped Doing Video for My Podcast

So I've decided I'm no longer going to shoot and edit video for my podcast. So for a few months, I recorded video down here in the JAG in Detroit studio. There are some podcasts who love doing video. My …

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Oct. 6, 2021

The Many Fails of Facebook

It's been a really bad week for Facebook - including on the podcasting side. Apologies for not getting a podcast episode out last week. With Facebook rolling out podcasts for business and fan pages, I was ready to do a …

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Sept. 22, 2021

Why You Can't Trust Joe Rogan

Joe Rogan is here to entertain you, not to be a trusted source of information. There's a difference. Last night, a friend of mine posted a meme that said "Those who fail to learn from history are doomed to repeat …

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Sept. 14, 2021

What Should I Charge for Ads on My Podcast

What Should I Charge for Ads on My Podcast? How much should you charge advertiser in your podcast? Libsyn and AdvertiseCast have crunched the numbers, and average CPM for a one minute ad is $23.57. That means podcasters are ...

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Sept. 8, 2021

How Ted Lasso Can Help Your Podcast

Book a podcast discovery call with Jag here: https://jagindetroit.com/calendar After countless recommendations, I subscribed to Apple TV and started watching Ted Lasso. I'm just into Season 2 of Ted Lasso, and I figured out w...

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Sept. 1, 2021

Are Show Notes Important?

Website Link: https://jagindetroit.com/shownotes Are Show Notes Important? YES! Your show notes are important to the success of your podcast. Why Show Notes Are Important: Google Search is still one of the top ways people f...

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Aug. 25, 2021

Is Apple Finally Getting Its Act Together?

Turns out, Apple Podcasts may finally be getting it's act together. I have not been shy in recent weeks about sharing my dismay at Apple Podcasts' new updates. Starting in May, shows weren't updating, new shows were taking f...

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Aug. 18, 2021

Your Podcast Needs To Be Everywhere

Your podcast needs to be everywhere - or at least in as many places as it can be. In 2007, I was working for a radio station in Vermont, where (fun fact) billboards are illegal. I was trying to convince …

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Aug. 12, 2021

What I Learned At Podcast Movement

As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today. (NEW OPEN) Welcome in, I'm Jon Gay. You'll notice I shortened the intro. I talked to some listeners at …

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Aug. 5, 2021

Podcast Movement 2021 Day 1 Recap

Hello from my hotel room at Nashville's Opryland Resort, where the first full day of Podcast Movement wrapped up. Some highlights from sessions I attended today. The first keynote was from Kate Erickson of Entrepreneur on Fi...

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July 29, 2021

Is Your Content Worth Paying For?

Have you seen Ted Lasso? Well, I haven't, but everyone I know keeps telling me I need to. But I'm not a soccer fan. You'll still love it. I don't have Apple TV. Get it! So I finally decided yesterday …

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July 22, 2021

More Steps Forward - and Back - For Radio

I've long said the only way for music radio to survive is by bringing personality back and differentiating itself from Spotify, Pandora, and other streaming services. We've actually seen some movement on this front, with som...

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July 15, 2021

Is Your Audacity App Spyware?

Audacy vs Audacity.. Audacity is a free audio editing software with 100 million users worldwide, according to the BBC. Recently, they were purchased by a company called Muse, headquartered in Cyprus. A future software updat...

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July 1, 2021

How to Record Your Podcast Over Zoom - If You Have To

The last 18 months has taught all of us how to use Zoom. It's great if you need to do a face to face meeting with someone who may not be great with technology, as most people have learned it …

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June 24, 2021

Facebook Launches Podcasts - Sort of?

Editor's note: No video this week due to me breaking my foot and my studio not being super accessible. More on that later. The big news in podcasting this week was the launch of Facebook's new podcasting feature. Problem is...

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June 17, 2021

A Lesson from Wheel of Fortune

Welcome in, I'm Jon Gay. We start with a great point from Amplifi Media's Steve Goldstein. Watch any episode of Wheel of Fortune, and the game starts within the first FORTY FIVE SECONDS of the show. Take that approach with …

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June 9, 2021

The 7 Deadly Sins of Podcasting

Editor's note: This podcast was recorded just before Apple emailed all podcast creators about the launch of subscriptions. 99% of podcasts should not charge a subscription, so in most cases this won't affect you. Just be sur...

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June 3, 2021

Will Celebrities Ruin Podcasting?

Are celebrities ruining podcasting? The great Tom Webster says no. In fact, celebrities (and their social media followings) will help get eyes and ears on the industry. But the proverbial cream will rise to the top, and onl...

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May 27, 2021

Don't Be A Jerk

For this week's advice, I'm shipping up to my home town of Boston, Massachusetts. Matt Siegel, aka Matty In the Morning, has been the morning show host at Kiss 108 since January 1981. He's literally been doing the show since...

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May 20, 2021

Your Podcast Isn't About You

My advice to you this week is that if you want your podcast to grow, it's NOT ABOUT YOU. Many people start a podcast because they feel it's the "in" thing to do, or "my friends say I'm funny," or …

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May 13, 2021

Make Changes To Your Podcast - It's Not Too Late!

Welcome in, I'm Jon Gay. There are typically two types of people that start a podcast Some throw caution to the wind and just go for it. Others meticulously plan every detail before they start. Now, there's probably a hap...

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May 6, 2021

Apple Podcasts Drama Continues

Welcome in, I'm Jon Gay. I try not to cover the same topic in consecutive weeks, but I had to start with an update on the biggest story in podcasting right now - the disastrous rollout of the changes to …

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April 29, 2021

Will Apple Podcasts Changes Affect Me?

Back from vacation last week, but as I tell all my clients, that's the kind of stuff to save for the END of your podcast, so more on that later. Naturally, the biggest podcast news of the year came while …

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April 15, 2021

Beware Bad Content

Sometimes, it's a slog to produce a podcast. Coming up with new content is hard. And most studies say consistency is key - listeners should know when to expect new content. But today I'm going to give you a different …

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April 8, 2021

Stop Asking for Podcast Ratings and Reviews!

Thank you to all of you who commented on last week's special episode, The Death of Music Radio . I was worried about coming across as bitter toward radio, but most folks in those circles found my commentary maybe a …

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April 2, 2021

The Death of Music Radio

Welcome in, I'm Jon Gay. As you hear in my intro, I'm a radio guy turned podcaster. When in radio, I rolled eyes at those "bitter old radio guys" who said "back in my day." This is not me being …

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March 25, 2021

There Are Now 2 Million Podcasts

The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year. Only a third have put out content in the last 90 days. Wanna stand out? Good audio, good content, …

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