One of the biggest frustrations for podcasters has always been NOT knowing how many people follow, or subscribe to, their show. Finally, that's about to change...
James Cridland broke this in PodNews this morning. Next month, Apple will begin to add follower counts to your Apple Podcasts Connect Dashboard. (Remember, podcasting switched from "subscribers" to "followers" because susbscriptions often cost money.) Previously you had to guess at your number of followers, based on how many downloads when you first released an episode. This will be extremely helpful to podcasters who want to know how many people are actively following their show. Since Spotify already does this, you'll now be able to add the two numbers and see how many followers you have on the world's two biggest podcast platforms. Hopefully that means the smaller ones follow suit. And ideally, maybe your podcast HOST can aggregate all the numbers together at some point in the future.
My other main topic today - when you should you leave the "ums" in your podcast? This is very subjective - and I explain a challenging edit I had - on a Ukrainian refugee.
6 Reasons Why You and Your Business Need to Leverage Podcasts https://www.entrepreneur.com/article/414029
According to PodNews, only 1% of podcasts included a transcription in 2021. This needs to change - podcasts hosts will let you add transcripts, but they don't display in podcast player apps.
BetterHelp is still the #1 podcasting advertiser - went from $7.2 mill in Jan to $7.8 in Feb. We need to take care of our mental health.
One of the big frustrations for podcasters has always been not knowing how many people follow or subscribe to their show. Finally, that's about to change.
James Cridland broke this in PodNews this morning. That would be Tuesday. Next month. Apple's going to add follower counts to your Apple Podcast Connect dashboard on the backside. Now remember, podcasting switched from the term subscribers, which implies something costs money, to followers recently. Following is the correct term.
Some may say subscribers, but you should say followers because we're talking about for free. Previously, you had to guess at your number of followers, based on how many downloads, when you first released an episode. This is gonna be extremely helpful to podcasters who wanna know how many people are actively following their show.
Spotify already does this on their podcasting dashboard. So now you'll be able to take the Apple number and the Spotify number come April, combine them, and really know how many followers you have across the two biggest platforms in the world. Hopefully that means the smaller, platforms are gonna follow suit.
And maybe, just maybe, down the road, your podcast host, whether that's Blubrry, Libsyn, Simplecast, Buzzsprout, whoever it may be. Hopefully that means they'll be able to take all those numbers and give you an aggregate count at some point down the road.
Now, my other main topic today is when to leave the "ums" in a podcast. Now, of course, there are always two extreme versions of this. There's the people who say just hit record and release whatever you want. There are people who say, take out every, um, and make it as tight as possible. Now, obviously most people fall somewhere in the middle. Yesterday. I had a client who interviewed a woman from Ukraine who had fled to Germany as a refugee.
This podcast was very heavy, very powerful. And the refugees first language was of course not English. So she had a lot of ums and uhs as she tried to find the right words in English to communicate what she was feeling and what she was experiencing. And she actually had Google translate open on her computer.
So there were a couple moments where she actually typed into Google what she was trying to say so she could find the English word for it. Now my client, very smartly, told me: don't take out any of that typing, searching for the right word. It's important for context. And she was right. So what I had to do when I edited that podcast was I really had to find a happy medium between
leaving the ums in for context and taking them out to make it an easier listening experience. And I tried to split the difference as best I could. And I guarantee if you had a hundred podcast editors, they wouldn't have made the same exact cuts that I did. It really is based on feel. It really is based on context in each individual situation. Beyond a non-English speaker, or if you have an interview that you're editing, and your guest says, "Huh, let me think about that. That's a really good question. Um..." You'll wanna leave that in for context because there's insight and there's thought there, but if somebody, um, you know, um, uses, um, as, um, every, um, word in their sentence, you'll want to take some of those or most of those out because you want it to be a pleasurable experience for the listener. You don't wanna bog them down with time.
Now this isn't a golden rule. It's just what I found based on doing this for five years. Generally speaking, I end up cutting about 10% of a podcast out between false starts, filler words. What we call disfluencies: um, uh, like, you know. On average, just an average, a 60 minute podcast ends up being about 54 minutes when I'm done with it. It a 30 minute podcast ends up being about 27 minutes. I take about 10% of it out. So keep that in mind when you're thinking about whether or not to delete the ums in a podcast, it's important to leave some of them in.
Another great article linked in today's show notes, six reasons why you and your business need to leverage podcasts it's from entrepreneur.
And those reasons are: your ideal clients are listening to podcasts. Audio content is convenient for the consumer podcasts attract high quality customers, clients. It doesn't cost much to get started. Position yourself as an authority in your industry. And of course, it's fun. Great article linked in today's show notes.
According to PodNews only 1% of podcasts hde transcripts available as of 2021. This needs a change in terms of accessibility and podcast hosts. Again, Libsyn, Simplecast, Buzzsprout, Bluebrry, et cetera need to make it easier. Most have a place that will allow you to add a transcription. So if your listeners are consuming your podcast on the web, they can read it. But these transcriptions don't necessarily display on Apple or Spotify or the podcast apps. So I'm hoping the host make it easier to,have a transcription more easily accessible for your listeners.
And finally, today Better Help is still the number one podcas, advertiser across all platforms. They spent 7.2 million on podcast advertising in January. That went up to 7.8 million in February.
What does that tell you? In this crazy crazy world, we need to take care of our mental health. Until next time, stay healthy -physically and mentally- and stay safe later.