Welcome To The JAG Show Podcast!
Sept. 8, 2021

How Ted Lasso Can Help Your Podcast

How Ted Lasso Can Help Your Podcast

Book a podcast discovery call with Jag here: https://jagindetroit.com/calendar

After countless recommendations, I subscribed to Apple TV and started watching Ted Lasso.

I'm just into Season 2 of Ted Lasso, and I figured out why it's so popular.  In a world of political divisiveness, climate disasters, and general ugliness, Ted Lasso is a show of, as my friend put it, relentless positivity.   Now I'm not saying your podcast needs to be all sunshine, rainbow, and homemade biscuits, but Ted Lasso is a runaway hit because it offers something unique.  And if you want your podcast to be successful, it also needs to be unique.  Of the 300,000 active podcasts out there, what sets you apart? If someone asks, "Oh, why should I listen to your podcast," you'd better have an answer ready.  And for the love of Roy Kent, please don't let that answer be "Because my friends think I'm funny."  

Podcast Ad Spending in the first five months of 2021 is up 24% over the same period last year. That's significant because this year, we weren't all locked up in our homes listening to podcasts - or at least, as  locked up.  

Google Podcasts is now the clear #3 podcast app you have to have your show on.  PodNews, via Android Police.com, reports that Google Podcasts now has 100 million downloads. If you want an Android user to listen to your show- they don't have Apple Podcasts on their phone and they may not have Spotify.  But a Google Podcasts link will automatically open your show on their phone.  Also, the Google Podcasts App just got full makeover and is now easier to navigate. https://www.androidpolice.com/2021/08/30/google-podcasts-gets-a-fresh-ui-that-simplifies-sorting-through-your-endless-library-of-episodes

Many podcasters get frustrated trying to record multiple cohosts in the same room, with only one computer.  Most computers will only support one USB mic at once, and that Blue Yeti in the middle of the table ain't gonna cut it.  Well Rode, the microphone company, has devised a way around that - but you will need to buy their specific NT USB Mini  microphones, one per person, at around $100 each. https://rode.com/software/rode-connect

I've told you to be very wary of Apple Podcast Subscriptions for your show.  To make it work, you've got to have really good content and a unique audience.  I've linked to an Apple Subscription success story in today's show notes.  But guess what? It was a podcast that was already pulling 300,000 downloads per episode. Tread VERY carefully if you are considering asking your listeners for money. https://blog.lime.link/first-45-days-with-apple-subscriptions/

I've also told you to stop asking for Apple Podcast reviews - because they don't help people find your show.  I still believe that. But Evo Terra says if you do get a great review, celebrate it.  Tell the world. He's not wrong. https://podcastpontifications.com/episode/celebrate-your-podcasts-reviews-like-a-boss

Finally, if you are thinking about a podcast as part of your 2022 marketing strategy, please let me help.   I'm happy to do a discovery call with you. Book a time that's convenient for you at jagindetroit.com/calendar.