Matty Staudt says your intro matters. And he's right.
Which podcast advertisers are spending more in the age of Coronavirus? Magellan is out with a list of their Top 10, as published on Medium.
5 - furniture, 4 online entertainment, 3 -hobbies and lifestyle, 2- home goods. 1- alcohol
This American Life is now on Spotify, and it's not alone. Spotify has joined Apple with having a million shows. 150,000 podcast uploads happened in March, up 69% month over month, according to the Swedish company.
One more piece of Spotify news - their platform Anchor can now turn your video call into a podcast.
James Cridland, editor PodNews, and a thought leader in the space, chronicled an amusing exchange with one of these folks.
Podnews has a nice sheet to see if your host is IAB certified.
Should you avoid COVID-19 talk in your podcast? A new Mindshare study says 51% of Americans are limiting their media consumption due to Coronavirus fatigue.
FInally, smart speaker usage is up in the age of quarantine, according to NPR and Edison Research.
I have a new podcast project with my collaborators at Tanner Friedman Strategic Communications - it's called Michigan Motors Forward. I've been inspired by the 15 minute stories that Metro Detroit business owners have shared with me.
As always, find me on social at @JAGinDetroit or on my website at www.JAGinDetroit.com.