Sirius buys Stitcher, and The Great Microphone Shortage

Today's tip: Give yourself plenty of lead time to get your podcast mic - there's a SHORTAGE!

For starters, I recommend a dynamic mic with a USB connection, like:

Samson Q2U: http://www.samsontech.com/samson/products/microphones/usb-microphones/q2u/

Audio Technica ATR-2100x https://www.audio-technica.com/cms/wired_mics/55eee3e0b0d5a960/index.html

If you strike out on Amazon, check out

Sweetwater: https://www.sweetwater.com/

B&H: https://www.bhphotovideo.com/

TV Owner E.W. Scripps has a buyer for Stitcher - it's SiriusXM (who recently bought Simplecast) - looks like we might have another big player in the space. https://podcastbusinessjournal.com/siriusxm-to-purchase-stitcher-for-300-million/

Omnicom Media Group will invest $20 million in Spotify advertising. It's a drop in the bucket compared to their overall ad budget, but it shows people are taking Spotify as an advertising venue seriously. https://podcastbusinessjournal.com/spotify-announces-20-million-ad-partnership-with-omnicom/

Podcast Movement has a virtual event next week, called "Shift." https://podcastmovement.com/events/shift-sessions-announcement/?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-07-09

James Cridland of PodNews says ID3 tags on your show's final MP3 -  that's the Metadata in Adobe Audition - are not necessary for SEO. https://podnews.net/article/id3-tags-podcast-search-engine-optimisation-seo?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-07-09

JAG in Detroit Website with contact info: http://www.jagindetroit.com/