Welcome To The JAG Show Podcast!
Sept. 14, 2021

What Should I Charge for Ads on My Podcast

What Should I Charge for Ads on My Podcast
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What Should I Charge for Ads on My Podcast?

How much should you charge advertiser in your podcast?  Libsyn and AdvertiseCast have crunched the numbers, and average CPM for a one minute ad is $23.57. That means podcasters are charging $23.57 for every thousand listeners to their podcast.  So if you want a statistic, there it is.  But here's the thing - every podcast is different, and your listeners are valuable to advertisers in your space.   So I say, charge whatever you think you can get.   But if you want a number, it's $23.57. More from PodNews: https://podnews.net/press-release/libsyn-advertisecast-adrates-pr

How Do I Prioritize My Podcast?

A podcast, like most endeavors, can only be successful if you commit the necessary time and resources to  it.  But that's much easier said than done.  You've got Zoom meetings, personal commitments, and activities that bring in revenue for your business. The only way to succeed at a podcast is to be consistent - how the heck are you going to do that?

Make a bite sized commitment.  Do a podcast season.  That can be 5 episodes, 10 episodes, 3 episodes - whatever you feel you can manage.  Commit to a certain number of episodes, released at regular intervals.  This could be weekly, bi-weekly, monthly, you name it.   And if your content isn't time-sensitive, you can even record several episodes at once, and stagger the release schedule. My point is this.  Don't commit to a weekly or monthly podcast from now until eternity.  Commit to a finite number of episodes in a finite time frame and see if you like it and get traction.   And if you, or you clients, find value in it, extend from there.

In a perfect world, you'd do all of the things when it comes to podcasting.  Writing, recording, editing, promoting across an endless horizon of social media platforms.  Well, chances are, unless you have a huge marketing team, you just don't have the bandwidth to do all of that.  Mark Asquith of Captivate suggests dividing podcasting tasks into three categories - things I like doing, things I hate doing, and things I like doing that take too long. Once you have your lists, then you can prioritize what you want to spend your time on. https://www.markasquith.com/the-podcast-accelerator/295/

Upcoming Podcast Events

Two upcoming podcast events I should mention: PodFest Origins will be both live and virtual this year.  You can watch online at the end of October or in person in Tampa November 4th and 5th.  https://podfestexpo.com/

She Podcasts is an amazing event for women and non-binary podcasters.  That is October 14th-17th in Scottsdale Arizona. https://www.shepodcasts.com/

Help With Your Podcast

As always, if you enjoyed today's content, please share with someone you know - that's how we grow the show.  And if you need help launching or improving your podcast, find me at jagindetroit.com.